Trusted By 200+ Growing Brands
Website Design & Development in Edmonton
Impact IQ Marketing designs and develops custom websites for Edmonton businesses. Each project is planned around your services, audience, content and conversion goals, with responsive development, foundational SEO and launch support.
Brands We’ve Served:
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Our Web Development Services
Website Design & Development Services for Edmonton Businesses
Impact IQ plans, designs and develops business websites around the services you offer, the information visitors need and the actions you want them to take. Each project combines visual design, responsive development, content structure, technical foundations and launch preparation within a defined scope.
Custom Website Design
We create page layouts and visual elements around your brand, content and business goals rather than relying on a generic site structure. Design decisions cover typography, imagery, navigation, page hierarchy, trust signals and calls to action.
Responsive Website Development
Approved designs are developed into functional website pages that adapt across desktop computers, tablets and mobile devices. We build and test navigation, forms, buttons, content layouts and required functionality across common screen sizes and browsers.
Content Integration & CMS Setup
We add and format the approved text, images, videos and other page content within a content management system. The website is organized so common content and images can be updated after launch without rebuilding the page structure.
User Experience & Conversion Optimization
Navigation, page flow, content placement and contact pathways are planned to help visitors find relevant information and complete the intended action. Depending on the business, this may include requesting a quote, booking a consultation, calling the company or submitting a contact form.
SEO-Ready Website Foundations
Each website is built with crawlable page architecture, search-friendly URLs, heading hierarchy, metadata setup and internal linking. Service pages, location pages and supporting content can also be planned around relevant search topics when included in the project scope.
Website Performance, Security & Accessibility
We optimize page speed and mobile performance, configure security features and form protection, and test the website across common browsers and devices. We also apply accessibility practices such as structured headings, descriptive links, image alternative text, and readable content presentation.
What We Do Best
Types of Website Projects We Build
Impact IQ designs and develops websites for businesses at different stages of growth. Projects can range from a new company’s first professional website to a complete redesign or a larger build with multiple services, locations and custom requirements.
New Business Websites
We build professional websites for new businesses that need a clear online presence from the ground up. Depending on the package and scope, the project can include visual direction, page planning, content development, service pages, contact forms and foundational SEO setup.
Website Redesigns
We redesign outdated, difficult-to-manage or underperforming websites. Existing content, URLs, navigation and search visibility are reviewed so useful assets can be retained while the website’s structure, design, usability and conversion paths are improved.
Lead Generation Websites for Service Businesses
We build websites that help service businesses turn search traffic and referrals into enquiries. Services, service areas, trust signals, calls to action and contact pathways are organized so visitors can understand the offer and request a quote, book a consultation or contact the business.
Custom Websites for Complex Projects
We develop larger websites for businesses with multiple services, locations, user groups or content requirements. These projects can include expanded page architecture, custom functionality, third-party integrations, advanced forms and more complex content management needs.
What Clients Say About Their Website Projects
Real stories from clients who save time, scale faster, and see results with our services.
— Carson, Owner of Empire Home Services Inc.
Why Choose Impact IQ for Website Design?
Impact IQ plans website design, development, content structure and SEO as connected parts of the same project. This helps prevent common problems such as unclear navigation, missing service pages, weak conversion paths and SEO requirements being addressed only after launch.
Website and SEO Strategy Under One Team
Website structure and search considerations are planned together from the beginning. Page hierarchy, service-page requirements, navigation, internal linking and conversion paths are considered before design and development decisions are finalized.
Clear Project Scope and Communication
Each project begins with a defined scope covering the required pages, functionality, content responsibilities, timeline, review stages and final deliverables. Your team knows what is being built, what information or approvals are needed and how the project will progress toward launch.
Built to Expand and Stay Manageable
The website is structured so new services, locations, case studies and supporting content can be added without reorganizing the entire site. Its content management system also allows common text, images and page content to be updated after launch.
Our Website Design & Development Process
Our process moves each website from initial planning to launch through five defined stages. Business goals, website structure, content, design and functionality are addressed in sequence so the project is clearly planned before development begins.
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1. Discovery & Project Scoping
We begin by reviewing your business, audience, existing website if applicable, project goals and required functionality. From this discovery, we define the website scope, required pages, content and approval responsibilities, deliverables and expected timeline.
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2. Sitemap, Content & Conversion Planning
We organize the website’s page hierarchy, navigation, and internal linking around your services and the actions visitors should take. Content requirements, target search topics, calls to action and conversion paths are planned before page designs are finalized.
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3. Design & Client Review
We develop the visual direction and page layouts based on your brand, content and approved website structure. Your team reviews the designs and provides feedback before they are approved for development.
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4. Development, Content Integration & Testing
The approved designs are developed into responsive website pages, and the required content, forms and functionality are integrated. We then test navigation, links, forms, mobile layouts and browser compatibility before launch.
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5. Launch & Post-Launch Support
After final approval, we complete the launch process, including analytics setup and any required URL redirects. We monitor the website for immediate post-launch issues and provide the access and guidance needed to manage the completed site.
Frequently Asked Website Design Questions
How much does a website cost in Edmonton?
Websites start at $4,000, with pricing increasing based on the number of pages, design requirements, content, integrations and custom functionality. Impact IQ offers tiered, project-based packages after reviewing your goals and defining the website scope.
How long does it take to design and build a website?
A straightforward business website can take as little as three weeks, while larger or more complex projects may take several weeks. The timeline includes planning, design, development, content integration, testing and launch preparation. Content readiness, project scope and approval times can also affect the schedule.
Can you redesign my existing website?
Yes. We can redesign your existing website to improve its structure, visual presentation, usability and conversion paths. We also review existing URLs, content and SEO considerations before launching the redesigned website.
Will my website be mobile-friendly?
Yes. Every website is built with responsive layouts that adapt to desktops, tablets, and mobile devices. Navigation, content, forms and calls to action are tested across common screen sizes before launch.
Can I update the website myself after it is launched?
Yes. Your website will be built on a content management system that allows you to update text, images and other common page elements without rebuilding the site.
Will I own my website after the project is completed?
Yes. After the project is completed and paid for, you own the website and original assets created specifically for your business. Third-party software, plugins, fonts and licensed assets remain subject to their respective licence terms.
Do you provide website content and copywriting?
Yes. We plan and write website content or work with material your business already has. Content responsibilities, page requirements and any copywriting specifics are defined before the project begins.
Are SEO services included with the website?
Every website includes foundational SEO elements such as crawlable page structure, heading hierarchy, metadata setup, mobile responsiveness and search-friendly URLs. Keyword research, advanced content optimization, GBP optimization, link building and ongoing SEO services are separate unless included in the project scope.
What platform will my website be built on?
We build websites on WordPress, a flexible content management system that allows your team to update common text, images and page content after launch.
Are website hosting and domain registration included?
Hosting and domain registration are not included in the website project price. We can help you select appropriate providers, set up the accounts and connect the domain and hosting during the website launch.
Can you connect the website with our existing business tools?
In most cases, yes. We can connect WordPress websites with compatible booking systems, customer relationship management platforms, email marketing tools, payment services and other business software. Available integrations, setup requirements and third-party costs depend on the tools being used.
Are there ongoing costs after the website launches?
Yes. Website owners are responsible for recurring domain registration and hosting costs. Additional costs may apply for premium plugins, software licences or third-party services selected for the website.
How many design revisions are included?
Website packages include between one and three structured revision stages, depending on the selected package. The number of revisions and review process are defined in the project scope before work begins.
Do you build ecommerce websites?
Yes. We design and develop ecommerce websites with product pages, shopping carts, checkout functionality and payment integrations based on the requirements of the business.
Do you work with businesses outside Edmonton?
Yes. We work with businesses throughout the Edmonton region, including Leduc, St. Albert, Stony Plain, Spruce Grove, Sherwood Park, Fort Saskatchewan and Beaumont. We can also complete website projects for businesses elsewhere in Canada.
Start Planning Your Website Project
Tell us about your business, current website, required pages, and any features or integrations you need. We will review the project, recommend the appropriate package and provide a clear quote outlining the scope, timeline, deliverables and next steps.